Many are still wondering whether to invest in advertising and online marketing at all. The answer is a resounding yes. Mainly, the cost of Internet advertising are much smaller than the other channels, and have an even greater effectiveness of these other channels considered “traditional”, with less expense. The same amount spent on radio advertising versus online advertising, for example, will yield much better results probably through the online channel. This is due to many factors, among them; the most significant is the change in consumer habits. For the first time ever, consumers spend more time online than watching television. And in conclusion, this is the first time in the history of a very important market as the U.S., that investment in online advertising than those made by other channels (119 600 million 111 500 million versus traditional media, according to data released by the consultancy Outsell ).
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