If you are in the business of looking for a good web hosting company then you would know that these companies offer a veritable cornucopia of features that will entice you to sign up with them. There is no doubt whatsoever that you need the support and services of an effective web hosting company so that your website remains accessible to the general public. You can also do a comparative analysis of the different web hosting companies that you may have shortlisted to check out which one offers the greatest value for your money. A web hosting company will therefore, offer discounts, coupons and various promotional offers to get you on board. One such offer is something known as Google advertising offer. For instance, hostmonster offers $100 Google Advertising Offer when you sign up with them. This simply means that an organization can enjoy an opportunity to enhance its sales when its advertisements show up on websites. Typically, these ads will show up when a website visitor searches for a specific product which an organization has to offer. And when this visitor clicks on the advertisement, he will be taken to the website of the organization that is dealing in the same. The chances of converting such a visitor to a paying customer are therefore increased vastly.